As President of Grupo RBS, the family media conglomerate, Eduardo Sirotsky Melzer, known as Duda to family and friends, is known as a leader that brings out the best in his team by allowing each individual to shine. Even though Melzer is young for a CEO, he inspires respect from his team by recognizing their strengths and “lighting their paths.” If employees are passionate about their work, Melzer rewards them because he is also passionate about Grupo RBS. Passion however, is not enough to run a successful company. Melzer has said that everything a good leader does must be executed with intensity and excellence. When asked about what skills a leader needs, Melzer replied that his recipe for success is passion mixed with careful planning.
Melzer already had leadership experience before assuming his present role as President of Grupo RBS. After graduating from Harvard Business School, Melzer worked as a consultant, a senior financial analyst and the General Director of a New York media company before joining the family business. Melzer started at Grupo RBS as the Director General for the National Market in 2004 and worked his way up to Chairman and President in 2016. Melzer’s leadership skills have been recognized by the Cambridge Institute for Family Enterprise and the Regional Management Council of Rio Grande do Sul.