You may or may not recognize the name Adam Goldenberg. He was one of America’s youngest entrepreneurs back in the late 1990s, and now he’s making a name for himself running an exquisite online fashion retail store. That online store is JustFab, a stylish fashion line that primarily features women’s attire, but it does have a sister company for men, and also has a FabKids and Fabletics division as well. But the reason Goldenberg loves this new enterprise of his, is that he’s turned it into a social hub as well where users can post about their incredible shopping experience, as well as the cheaper prices they can find there.
But where did it all start for Goldenberg. It actually started in his parents’ home when he was only 15. Goldenberg had always had a knack for figuring out how to do things on his own, and his interest at 15 for web design and starting up a business led him to start Gamer’s Alliance, a gaming advertising network. This company got the attention of Intermix Media, a social media engine that parented many startup companies in the 2000s, including MySpace. Intermix Media hired Goldenberg straight out of high school and at only 20 years old, he became the company’s chief operating officer, making him the youngest executive at the time at a company that was traded publicly.
But Goldenberg’s biggest moment at Intermix Media was when he met Don Ressler, another young man who had started his own business and also got Intermix Media’s attention on vator.tv. The two instantly started sharing ideas and decided to become business partners. News Corporation had bought out Intermix Media, and Goldenberg and Ressler didn’t care for the changes that were coming, so they left and decided to focus on their own business startups. They decided to go into selling health and beauty products, something a little new for them, but something they were starting to enjoy.
Then, they got the idea to start marketing women’s clothing, a completely foreign market for both of them. In fact, as Goldenberg would say, he didn’t even “know the difference between a peep toe and a Mary Jane.” But Goldenberg and Ressler decided they could do it if they surrounded themselves with someone with a great eye for talent on youtube.com. That someone was Kimora Lee Simmons, a model who became very interested in this new idea for a cheap fashion line with a great social media aspect to it. With her eye for quality, and Goldenberg and Ressler’s ingenuity, JustFab has soared in sales and expanding markets.
Learn more about Adam Goldenberg: http://vator.tv/person/adam-goldenberg