Jose Borghi’s Contribution in the Advertisement Industry

Jose Borghi is an established advertiser based in Brazil. He is the founder of the Mullen Lowe Agency, formerly known as Borghi Lowe. When Borghi was in high school, his sister used to take him to the Castro Neves Theater to watch award-winning commercials. The innovative adverts inspired him to pursue a career in advertising. After high school, he went on to study advertising and propaganda at PUC-Campinas. His advertising career started in 1989 when he was contracted by an agency named Standart Ogilvy. Before founding Mullen Lowe, Jose had worked for several advertising agencies, including FCB, DDB and Talent, and Leo Burnett. He has created many memorable campaigns, including Mammals of Parmalat and Sazon. In Sazon campaign, Jose Borghi used Zeze di Carmago Luciano’s hit song, “it is Love.”

In his entire career, Borghi has handled great advertisements projects for prominent organizations. He was in charge Carlinhos, a campaign he did for the Down Syndrome Association. Other organizations that have benefited from his ads creation expertise include Honda, Delta Airlines, Fiat, Electrolux, Bunge group, Asia Motors, BankBoston, American Express, Unilever, and Antarctica.


Borghi’s contribution in the advertisement industry never goes unnoticed. He has won many awards from different organizations, such as the Cannes Lions Awards, London Festival Awards, Clios Awards, New York Festival Awards, and The One Show Awards. In 2009, Borghi was elected as the Advertiser of the Year by the Columnists Sao Paulo.

About Mullen Lowe

Mullen Lowe was established as an ad agency under the name of BorghiErh, named after its founders of Jose Borghi and Erh Ray. According to Ray, they started the company with almost nothing since they did not have support from investors. The two worked tirelessly to grow the company and their efforts paid off. In December 2006, Jose bought the stake owned by Ray to own the agency fully. Upon purchasing the company, Borghi renamed it, Borghi Lowe. Recently, Borghi Lowe merged with Lowe & Partners and the Mullen Group to form a new outfit known as Mullen Lowe Brazil. Jose Borghi and Andre Gomes are Mullen Lowe’s co-CEOs, and they have jointly led the agency to gain recognition domestically and internationally.

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