Some major changes have been happening to tidal of late. They have gotten exclusive album releases from the likes of Beyonce, Rihanna, and Kanye West, which has had a lot of positive impact on the application, which rose to its highest point in the iTunes store. The application has added a million trial members since mid-February. The company has not been without its fair share of controversy; chief executives have been quitting on after the other for some years. Sources indicate that Dez Perez is the force behind the manner in which the company has stayed put together, despite the hard times.
Desiree Perez has been a close associate of Jay-Z for the past two decades. She and her husband, OG have been managing Tidal and the sister company, Roc Nation. Perez is a very tough negotiator. She is also excellent with numbers. Some of the deals that she has negotiated include the Beyonce formation stadium tour and the Rihanna Samsung deal. The other interesting thing about Dez is her street rep, which would not even be challenged by the fictional Cookie Lyon of Empire. Read more about Dez, hit crunchbase.com.
The circle of influence that runs Just Roc Nation and all its management wings is headed by Dez Perez, Jay Brown, TyTy Smith, Jana Fleischman and Chaka Pilgrim, check on hitsdailydouble.com. They have been building and transforming the market for young music over the years. The fact that they have managed to stay afloat in the already too competitive marketplace points to their apt management skills and the organizational success of Dez Perez. The most recent have been a series of new releases including Tidal X, Tidal Discovery, and Tidal Rising. With the many management and innovative services that she has been turning out always, it is easy to easy to assume that Tidal will get bigger and better in the future. Additional article on complex.com.
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