Desiree Perez Gives Life to Tidal

On 29th August, 2016, Tidal announced its new move in streaming exclusive content specially made for its clients during spring. The decision was meant to have a major positive effect on Desiree Perez and the Tidal family.


For years, the music streaming business has been a big deal with many singers harvesting huge revenues from it. A lot of money has been spent and earned in the business that involves music streaming. With Tidal being the lowest ranking record label in the business, this service was going to uplift it. With the help of Desiree Perez, Tidal is destined for massive growth. Although it has had its share of tidal waves in the enterprise, Desiree Perez was not going to let it sink. She said that there was going to be a positive turn in the company.  Additional article here.

Desiree Perez

Since its establishment, the management of the company has changed several times. In return, there has been instability hence the low ranking. With most high profile singers stepping down, Tidal has suffered a significant loss of talents and management as well as support. However, Jay-Z, the founder, has never given up on the business. Even after the departure of most high profile musicians, Jay-Z persistently managed the company, more of this on Currently, Tidal is doing better than just the usual surviving.


With the assistance of Desiree Perez, there has been new memberships and talent from upcoming music fans as well as artists. Desiree Perez is the negotiator behind Rihanna’s and Beyonce’s Samsung and Formation deals respectively. She is a force to reckon with in the music industry. The fierce manager works round the clock to save situations.

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