Norman Pattiz is the founder and executive chairman of Westwood One and Podcast One, the largest American radio network. He founded Westwood Inc. in 1974 His radio networks are famous for sports, news, entertainment, traffic programming and lifestyle talks. He hosted famous high profile personalities like Laura Ingraham, Drew Pinsky, and Bill O’Reilly.
Norman Pattiz has also been delegated by several American presidents to run various activities. For example, he was appointed by President Clinton in the year 2000 to serve on the Broadcasting Panel of Governors of the United States.
Later on in 2002, George Bush reappointed him again to lead the same board. During his reign of fame, Norman Pattiz also received awards. In 2009, he was given the Giants of Broadcasting Award from the library of broadcasting.
Recently, he was engaged in research conducted by Edison. Edison carried out the study on behalf of Podcast One to determine how effective Podcast was on advertising products. The research study used a sample of five different and nationally recognized brands. Learn more about Norman Pattiz: http://www.prnewswire.com/news-releases/podcastone-chairman-norman-pattiz-announces-results-of-networks-brand-lift-studies-conducted-by-edison-research-300405404.html
Some of these brands were increasing their products to the market while others were looking to launch messages to the consumers. This research has been the first major study that has been carried so far to show how pre-campaign and post-campaign of products on Podcast One has and effect on purchases and supplies of certain products.
The results of the campaign showed that;
Up to one-thirds of the respondents showed an interest in buying automobile aftermarket product from 16% which was recorded in the pre-study to 18%. 22% of these respondents said they were likely to purchases garden and lawn products.
There was a massive increase of respondents who talked about a particular grocery product. During post campaign, the percentage was recorded at 7%, and during pre-study, it rose to 60%.
General public awareness of a particular brand campaign message for the automobile aftermarket products increased to 60% from pre-study to post-study. A particular study of the casual dining restaurant showed that the awareness rose to 78%.
For financial products and services, the unaided product awareness rose by 47 % from pre-study to post-study while for an automobile aftermarket product grew by 37% and 24% for garden and lawn products.
These results showed that the podcast audience had a high impact on products advertised through podcast advertising. Norman Pattiz said that the research helped identify the different audiences for various products both before and after the campaigns were run.