“I like big butts and I cannot lie,” blasts the opening line of Baby Got Back. The hip-hop song was a worldwide hit. It featured a catchy beat, sing-along lyrics and a sentiment shared all over the world — a love for full, round behinds.
The demand for a shapely rear ends was high before the 1992 hip-hop song debuted and that demand has skyrocketed in recent years. This has led to an explosion of Brazilian butt lift procedures. This cosmetic plastic surgery procedure takes fat from one part of your body and grafts that fat into your backside. This creates a full-sized rear end that would be approved by Sir Mix-a-lot.
Doctor Sameer Jejurikar knows the desire for full backsides really well. He has been performing the Brazilian butt lift procedure in the Dallas area for more than 21 years. But his fears for patient safety have grown as he’s watched the market for this cosmetic surgery procedure explode.
It’s a simple matter of economics. Demand for the Brazilian butt lift procedure has increased which means there are more providers to fulfill that demand. But this waters down the talent of the surgeons in the market. And these surgeons are forced to drop costs in order to drop prices so they may stay competitive. This is a recipe for disaster.
Sameer Jejurikar decided to found the Multisociety Gluteal Fat Grafting Task Force to advocate for patient safety. He assembled a group of skilled surgeons that all research on the best practices for patient safety outcomes. They also travel the world putting on conventions in order to educate surgeons on the best practices for prevention of negative health consequences. His efforts have made the cosmetic plastic surgery industry much safer even as the economic side of it is growing at a pace that may be unsustainable.