Alexandre Gama Doing Big Things for the Brazilian Advertising Scene

Alexandre Gama is a 59-year-old Brazilian businessperson born and raised in Rio de Janeiro. Mr. Gama has an excellent track record in the communications and advertising industry in Brazil. He is famous for his impeccable service of offering his clients both organizations and innovators with remarkable advertising and marketing services.

Equipped with an Advertising and Communications degree from Armando Alvares Penteado Foundation, Alexandre started his profession at Standard Ogilvy and Mather in 1982 working in Creative and as a Copywriter.

Some of Mr. Gama’s notable achievements occurred while he was working as a copywriter for DM9 and was deemed the most rewarded copywriter at the time. After DM9 he used to work for other ad agencies like Almap BBDO and Young & Rubican where he held the highest post as the CEO.

Alexandre founded Neogama Agency, a leading advertising firm in Brazil in 1999. In the first three years of existence, Neogama was voted the fastest growing company in Brazil and was also the first business in Brazil to win the coveted Lions in the Cannes Festivals.

In 2002, Mr. Gama was elected to manage global creation at BBH, which is a British organization and became the first Brazilian to head an international group of agencies.

Due to Gama’s top notch delivery of services in the Advertising industry, he has been honored with various notable awards and nominations. In 2006, Alexandre was appointed among the top 7 most significant experts in the Brazilian advertising history by a group of 250 individuals from the National Ad Market. In 2006, he was awarded the Caboré Award of Entrepreneur/Manager of the Communication Industry of the year. In 2009, Meio & Mensagem Magazine ranked Gama among the top ten advertising professionals in communication. Alexandre was behind the Rock Giant commercial that created the Johnnie Walker Ad in Brazil which was internationally recognized winning the ‘Company of the Year’ award in 2015.


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Sawyer Howitt And His Early Work With The Meriwether Group

Sawyer Howitt is a member of the family business at Meriwether Group, and he has begin his career at the company while still in high school. He is going to college soon, and he is proving that he is prepared to return to the company in the future as the leader of the future. This article shows what Sawyer Howitt has done in his young career that makes him ready to be a leader and proper businessman.

#1: Sawyer Howitt’s Office At The Meriwether Group

Sawyer Howitt keeps an office at the Meriwether Group to ensure that he is learning the business. He wants to help people ensure that they are given the proper funding and business options, and he serves many nonprofits who come to Meriwether Group for help. He has learned how to serve clients within the confines for the business, and he is preparing himself with experience before going to college.

#2: What Is Sawyer Doing Next?

Sawyer Howitt is going to college soon, and he will spend four years in college learning to run the family business, and he will ensure that the experience he gets makes the company better. He will return every summer ready to work in the office, and he will soon be prepared to rise through the ranks for the company.

#3: He Is Active

Sawyer is one of the most-active people in the business world. He is a young man who has had a lively athletic career in high school, and he believes that his athletic career has taught him about teamwork and hard work. He is using the things that he learned in athletics to make his career better, and he will use that information when he goes to college for business.

Sawyer Howitt is one of the finest young men in all of America, and he will go off to college soon to learn how to run the family business. The family business will improve quite a lot because of what he learns, and he is working in the office already so that he knows what it takes to offer customer care.


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With Eric Lefkosky Leading the Way Tempus May Change the Entire Landscape of Cancer Treatment

Eric Lefkosky is most known as the co-founder and chairman of e-commerce company Groupon. The Chicago based entrepreneur has become one of the most influential tech figures in the U.S. city. He is one of the busiest men in business. How he finds the time to have a personal life is one of the great mysteries of the world. He’s created company after company with no signs of slowing down any time soon.His latest endeavor was his co-founding of Tempus last year. Tempus is a health-tech company who’s mission is to modernize cancer treatment by helping physicians provide cancer patients with personalized care. Tempus’ initiative is one that is very close to Lefkosky’s heart. He has helped fund numerous cancer research initiatives in his storied career.

Tempus has partnered with multiple health care organizations in the relatively short time it’s existed. Some of the health care organizations Tempus has partnered with include big name institutions like Robert H. Lurie Comprehensive Cancer Center and Rush University Medical Center.In addition, according to a recent article on, Tempus and Mayo Clinic have decided to join forces to battle cancer. The collaboration entails Tempus providing molecular sequencing and analysis for 1,000 Mayo Clinic patients.

About Eric Lefkosky

The he made a name for himself in the city of Chicago, Lefkosky was actually born in Michigan. He attended high school and law school in the city as well. He is an alumni of the University of Michigan Law School, where he received his JD (Juris Doctor) in 1993.He first realized he had the entrepreneurial bug while attending the University of Michigan. After Lefkosky graduated from law school he and his longtime business partner, Brad Keywell, created his first company Brandon Apparel.However, the two business partners didn’t really become successful entrepreneurs until 1999 when they founded internet company Starbelly. Today, Lefkosky has many successful startups under his belt. He is easily one of the most successful entrepreneurs in the “Windy City.”

Source of the article: Click here.

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Avaaz – Promoting Global Activism

Avaaz is a civic organization in the US that started in January of 2007. The organization advocates for world activism, focusing on various issues such as human rights, climate change, conflict, poverty, corrupt, and animal rights. It is termed the most powerful and largest online activist network.

Avaaz world campaigns are managed by a group of activists who operate from more than 30 countries, including Brazil, Lebanon, UK, and India. The managers converse to members using emails and apply campaigning tactics such as videos, online public petitions, and “email-your-leader” tools. In some cases, Avaaz applies the legal advice from various commissions and make advertisements to clarify the best way of making campaigns and carry out their plans for phone-ins, rallies, sit-ins and media-friendly stunts.

The suggestions for carrying campaigns come from the organization members before being evaluated by specialists. When they come with “potential” suggestions, emails are sent to all the Avaaz members. The members go through the emails, and if the suggestion gets enough support, Avaaz plans for a campaign and all members are notified.

Avaaz was co-founded by Res Publica and MoveOn organizations. Res Publica is a group of public sector specialists who are committed to promoting good governance, deliberative democracy, and civic virtue while MoveOn is an American non-profit advocacy group focusing on progressive public policy. MoveOn was also given support by the founding partner, Service Employees International Union.

Individual co-founders of Avaaz include Tom Pravda, Ricken Patel, Tom Perriello – the former Virginia congressman, Eli Pariser – MoveOn executive director, David Madden – Australia progressive entrepreneur, and Andrea Woodhouse.

Ricken Patel is the organization’s executive director and founding president. Avaaz has not been receiving donations, which are more than $5000 since 2009 and depends on contributions from individual members. Avaaz unites practical idealists from all corners of the globe and supports issues that are termed as progressive, which include climate change and establishing of bigger support for refugees, among others.

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Speak With a Loan Specialist To See If You Qualify For The Type of Loan That You Are Wanting To Attain

Equities First- AU is an organization that’s providing lending opportunities for entrepreneurs, partnerships, corporations, and high net-worth individuals. If you are wanting to see what some of their loan options are, it is highly advisable for you to go to their website, as there is a vast array of details pertaining to the loan amounts they offer, the interest rates, and loan terms. If you happen to have questions pertaining to the different types of loans that they’re currently offering, it’s recommended for you to contact one of the loan agents who are available to assist through the contact option. You may find that they are very helpful and may be able to get your started on your loan application immediately.

Prior to applying for a loan through Equities First– AU, it’s recommended for you to determine whether paying off the loan within the period of time that is stated on your contract is going to be possible. You will want to make such a decision by calculating the amounts of interest that you may be expecting to pay, based on the loan amount(s) and the period of time that you will be borrowing the capital for. If you would like to receive assistance in the calculation, it’s recommended for you to speak with a loan agent and they should be able to provide you with precise answers pertaining to the type of loan that you may be requesting.

High net-worth individuals are at an advantage with Equities First– AU, as they’re provided an opportunity in which they’re capable of finally obtaining a loan through a lender who is essentially non-judgmental. You can make a great decision of obtaining a loan by speaking with a loan agent today. The capital that you borrow could have a positive impact on your life.

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Samuel Strauch, An Example In Achieving Ones Goals

Samuel Strauch studied at Hofstra University, receiving his undergraduate degree in business. He also studied at Erasmus University as well as Harvard university. Although Samuel began his career in banking he eventually decided to make the change to Real Estate, following his family into the Real Estate business in South Florida.

In 2002 Samuel Strauch saw an opportunity for growth as Miami, Florida transformed from a resort town into a well populated city and started his own Real Estate company there, Metrik Holding, which has grown successfully. As a result of Strauch using his skills and education in International Business, business administration, International Finances and International Marketing he has helped his business grow and excel in many different enterprises.Through his hard work and persistence he has reached the top 13% of agents in his career field. Samuel Strauch’s interest in Real Estate don’t stop in Florida, reaching into Latin America. Strauch has also become an investor in internet business and restaurant businesses.

While having no formal education in art and photography he has an earnest interests in these areas. Strauch believes meditation is filled with benefits and that it enriches his personal and professional life. Samuel Strauch says that spending money on experiences is better than spending money on things. He enjoys time with family and friends, investing in these relationships is very important to him. Samuel Strauch has worked hard as a business man, an investor, and on strong family ties. He is surely someone to look up to and hold as an example in achieving one’s goals.

Learn more about Samuel Strauch:

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Franchise Success in the Meat World – McDonald

Global leading meat processing industry OSI Group, headed by McDonald, celebrated its 20 years of operation in China in September 2012. It became one of the McDonald meat products suppliers in 1960s, serving food service and retails international and later established other outlets internationally. Under its umbrella, is the OSI China processing unit opened in 1999. McDonald is also the chief officer spearheading all operations within the OSI Group. After a successful supply of a variety of food products in Beijing during the Olympic Games in 2008, OSI China has become part and parcel of China economy. Its products range from beef, chicken, pork and eggs. OSI China is also a supplier of the prominent international brands which include McDonalds Corp., Yum, Burger King, and Subway.

McDonald after graduating 1987, he formed his Consulting Group which has been guiding companies on production measures and compliance with food processing documents since 1995. They also provide companies with the most up-to-date knowledge of the standard as well as prepare them in advance for coming market changes.

The Lowa state university graduate in Animal Science also serves as Chairman of North American Meat Institute and Director of OSI International Foods Limited based in Australia. McDonald also enhances sustainability within the OSI operations, which include recycling and reusing projects, education on safe handling of farm chemicals and pesticides and positive address to community, environment and employee welfare issues surrounding them. This saw David McDonald OSI group of companies named in the McDonalds Corp 2012 best of sustainable supply report.

Acquiring Baho Food in the past few weeks has been a strategy to its development to keep it one foot ahead of the competition. According to McDonald, the 67 years old investor, it was indeed an added success to its operations and wider coverage in Europe. The companies’ combined relationship will help develop a strategy and come up with unique customer oriented products and broadened their customer reach and growth. Baho food is a Dutch food manufacturer and provider of convenience foods, deli meats, and snacks. It serves customers in 18 European countries and has subsidiaries in Europe and Netherlands.

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ClassDojo Raises Funds To Imporve Its Application’s Functionality

In a series B venture funding round led by General catalysts, ClassDojo managed to raise $21 million. Other new investors who contributed include Reach Capital, GSV, and SignalFire. The ClassDojo app enables parents to consistently communicate with students about their activities and behavioral development while at school

This app superbly creates a positive culture with classrooms and schools. With it, parents will be able to monitor their children’s activities. This eliminates the one-time shocking information that parents receive about their children the few number of times that they visit the schools.

The founders of ClassDojo, Liam Don and Sam Chaudhry, explained that they closed the funds gathered in the series B venture would be used to grow the team. Some of it will also be put into trying to find out the improvements that should be made so as to make the app more useful to parents. This is because, according to Chaudhry, the main idea is to help parents help their kids learn and develop at school.

ClassDojo is already useful to teachers. It helps them schedule events of some of the activities that involve parents from day to day. Parents can also be informed of their children’s participation in activities, or latest work, through photos and videos.

About ClassDojo

ClassDojo is a company that serves to create incredible classrooms by connecting parents, teachers, and students. The company does this using a mobile application, labeled ClassDojo. It was founded in 2011, after its founders saw a niche in the sector. The company is based in San Francisco. With the application, students and teachers are able to share their day’s activities with the parents, through videos, photos, and messages. 90% of K-8 schools currently use this application.

The company has been considered as one of the fastest growing in the education technology sector. ClassDojo has held three rounds of funding ventures. It has managed to raise $31.1 million in total through the 21 investors it has worked with. With this funding, the company is looking to improve its manpower. The team consists of designers, educators, and engineers from diverse places.

Learn more about ClassDojo:

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Susan McGalla’s Success in the Business Sector

The place of women in business was for a long time a contentious issue but this is no longer so as women are taking the business sector by storm. Those who have made it to the top have taken it upon themselves to enlighten other women and empower them with the knowledge they need to succeed in their industries. One of these is Susan McGalla of P3 Executive Consulting, LLC. Susan is a successful business woman who has toiled and labored to get to where she is today. Hers is a story of blood and sweat; her determination and perseverance against all odds are what have seen her grow her company into what it is today.


Susan McGalla’s first job was at the Joseph Horne Company where she worked for 8 years before joining American Eagle Outfitters in the mid-90s. She quickly rose through the ranks, thanks to her commitment and hard work, and soon became the president of the company. Susan has held many other high-profile positions in the course of her career, and always achieved excellent results. Susan worked in the clothing and retail sectors for more than 20 years before she decided to start her own consulting firm. Some of the skills she gained while at this include product merchandising, talent management, branding, and marketing among others. These have proven to be very useful in the management of her Pittsburgh-based consulting firm. Susan McGalla also serves on the board of The Pittsburgh Steelers.




It takes a woman of certain a caliber to manage and run a company with such grace and elegance.Susan realized early in her career that she was disadvantaged by the mere fact that she is a woman and she would therefore have to put in twice as much effort to be able to be successful. She enjoys mentoring young women who would like to start their own businesses as she understands how challenging it can be to make it in a field that is known to be dominated by men. Her resilience and commitment to excellence have surely paid off in a big way.


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Beneful- High-Quality Solution for Dogs

Beneful is a term that means ‘full of goodness’. It is a brand owned by Nestle Purina Petcare that deals with dog food products like dry dog food, wet dog food, and dog treats. The company was established in December 2001. The high sales realized by the product is due to its nutritional value which has the best-balanced diet for keeping dogs healthy, its appetizing appearance of looking like beef, and its affordability.

In 2005, the company added a product line called Beneful Healthy Harvest which was the company’s first dry dog food. Beneful contained soy and had no meat content as the main protein source. In 2006 they came up with Beneful prepared meals which had added eight flavors.

Beneful was considered as one of the most popular Nestle Purinas’s products that brought a lot of revenue, thanks to its biggest ever television advertisement that cost the company $34 million. The commercial improved their market share which gave them $300 million revenue. In 2012, it was considered as the dogs’ most popular brand which was giving them an annual revenue of $1.5 billion.

The brand has tried to smart up their adverts by customizing them so that it can be felt and understood by dogs, for instance putting up posters that release the smell of dog food hence attracting dogs. They also put up billboards that are highly interactive, for example, in 2012 they put up billboards where people can play virtual fetch while they are on the subway.

Nestle Purina has also come up with various activities for their clients and potential clients called Beneful Dream Dog Park Contest. Here, dog parks designs are renovated for free, which has attracted many people to participate. Beneful won an award in 2007 for their best packages by Expo Selects Award that deals with packaging innovation.

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